Canada has finally joined the 21st century and is aligning its trademark registration system with the rest of the world. New Trademark Regulations come into force on June 17, 2019 and they are bringing huge changes to the existing system. If you have been wanting to register a trademark but haven’t gotten around to it […]
What’s in a Name: Why a Trademark Registration is the smartest thing you can do to protect your brand.
In the fantasy short story, The Rule of Names, Ursual K. Le Guia writes: “The name is the things, and the true name is the true things. To speak the name is to control the thing.” In that fantasy, names were truly powerful and true names were magical. In the hustle and bustle of business, […]