If you’ve been following along, you’ve likely noticed I’m talking a lot lately about “Levelling Up.” I like to think of it as a video game – you’ve avoided a certain number of bombs, jumped mushrooms, or climbed up a predetermined number of ladders (Hello, Super Mario!) – and you’re ready to move on to […]
I don’t know about you, but my daydreams have a very specific format- it’s me on a beach with something strong and fruity with an umbrella while the soft chirp of payment notifications from my bank account provides the background noise (I call those notifications “money chimes”). Maybe your dream is more practical, like, you […]
What’s in a Name: Why a Trademark Registration is the smartest thing you can do to protect your brand.
In the fantasy short story, The Rule of Names, Ursual K. Le Guia writes: “The name is the things, and the true name is the true things. To speak the name is to control the thing.” In that fantasy, names were truly powerful and true names were magical. In the hustle and bustle of business, […]