What’s in a Name: Why a Trademark Registration is the smartest thing you can do to protect your brand.
In the fantasy short story, The Rule of Names, Ursual K. Le Guia writes: “The name is the things, and the true name is the true things. To speak the name is to control the thing.” In that fantasy, names were truly powerful and true names were magical. In the hustle and bustle of business, […]